Grad Show - Event Marketing Design

School Project - Wilson School of Design, 2021

Designed as a concept for Wilson School of Design's 2021 graduating class, I created a series of deliverables for our grad show to target industry members and display student work. I centered my campaign around the following concept:

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After bouncing around the world of design for four years, the GDMA 2021 grads have arrived at your doorstep, weathered but ready.

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I designed a series of quirky stamps to represent our journey as a class and communicate the lighthearted side of graduating during a pandemic. I wanted this campaign to have a bold, weathered feel to add realism but kept the colour palette limited to maintain an elevated feel.

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Deliverables for this project included website, poster, social media, and direct mailer design.