Completed for mentorship at Saint Bernadine Mission Communications, 2021

Trailer Park Winery makes no-fuss, boxed wine for the casual wine-drinker who wants good wine at a good price without all the hoopla. Each wine varietal is given a name that sounds like the name of a trailer park, like Oak Brook Estates Chardonnay and Camelot Manor Merlot.

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The rectangular shape of boxed wine created the opportunity to make each package look literally like an old, colourful, quirky mobile home.

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Each package uses type inspired by vintage signage combined with quirky photographic elements to create the humorous, irreverent feel.

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The logo uses vintage-inspired typography in a photographic metal nameplate style that toes the line of cheesiness but works in the context of the packaging and adds to the grungy feel.